Plaid Mtn. is the basecamp for illustrator, Matt Carlson.
For the better part of 2019, I worked closely with the design and marketing teams at Egencia, the corporate travel division of Expedia, to help develop their overall illustration style. The work was produced for both product and marketing materials.
The illustrations were created to complement Egencia’s use of photography and the other brand elements to enhance their storytelling abilities. The role of these illustrations was to simplify and soften complex or dry concepts that couldn’t be adequately captured by photography or to create variety in channels where photography becomes repetitive. We focused on creating illustrations that were inclusive, international, modern, and instructive.