Plaid Mtn. is the basecamp for illustrator, Matt Carlson.
I had the honor of working closely with the design team at Clif Bar to help create some new illustrations for various products, including an update to their organic Nut Butter Filled energy bar. The Nut Butter Filled bar illustration pays homage to Clif Bar owner and founder, Gary Erickson. An avid biker and outdoorsman, Gary has ridden Italy’s Passo di Gavia in the Italian Alps more than 20 times over the past 31 years. Keep your eyes peeled on shelves near you!
Art Director
Natalie Torkar
John Taylor