Plaid Mtn. is the basecamp for illustrator, Matt Carlson.
I had the honor of working closely with the design team at Clif Bar to help create some new illustrations for various products, including the all-new Energy Granola. The Energy Granola illustration was inspired by the granola that Clif Bar founder Gary Erickson would make for the hiking trips he guided in the High Sierra mountains. We created an epic landscape illustration inspired by this spectacular region which is known for its natural beauty. We highlighted specific geographical features such as granite outcroppings, meandering streams, foggy valleys, and snow-capped mountain peaks. And of course, we included a group of hikers and their furry companion. I am a bit biased, but this granola is super delicious. Keep your eyes peeled for these on shelves near you!
Art Director
Natalie Torkar
John Taylor