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Plaid Mtn. - Illustration by Matthew Loren Carlson

Plaid Mtn. is the basecamp for illustrator, Matt Carlson.

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  • About
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PROGRESSIVE INSURANCE - RV

Agency: Wasserman
Photos By: Jeff Klaum

OPORTUN - REBRAND ILLUSTRATIONS

Towards the end of 2021, I had the opportunity to work with the fine folks at Digit to build and update their illustration system for both product and marketing. A year later, after Digit was acquired by Oportun, I was tasked to help refresh Oportun's illustration style, drawing on the work we had created for Digit. Together we developed a robust illustration system and continued to evolve the library.

Art Direction:
Audrey Marzin

LAS VEGAS - RENEWABLE NATURAL GAS BUS WRAP

This project was a sustainability-focused partnership involving three companies — Southwest Gas, U.S. Gain, and the Regional Transportation Commission (RTC) of Southern Nevada. Each company shared the common goal of expanding clean fuel transit options throughout Southern Nevada by providing RTC’s transit buses with cost-effective and environmentally sustainable fuel sources.

Art Direction
Barney Abramson

KIEWIT LUMINARIUM

The Kiewit Luminarium is an interactive science center and learning space located on the riverfront in Omaha, Nebraska. Opened in 2023, it offers an engaging, hands-on experience focused on science, technology, engineering, and math (STEM). Designed to spark curiosity and inspire visitors of all ages, the Luminarium features exhibits, workshops, and programs that encourage exploration and creativity.

I worked with their team to develop a set of illustrations highlighting some of the core exhibits on display. These visuals were designed to capture the essence of the Luminarium’s mission, emphasizing interactivity, community, diversity, and the importance of learning, play, and discovery.

THOUGHTSPOT

I have been working closely with the team at ThoughtSpot to help build and maintain a robust illustration system that fits their needs in the ever-evolving data and analytics space. The work encompasses both product and marketing, and the collaboration is ongoing, with a strong integration with their team to ensure consistency across their brand.

COFFEE BEAN & TEA LEAF MURAL

Mural artwork created for the Coffee Bean & Tea Leaf and circulated to their franchises around the globe. The mural captures the history of the company with a mix of Southern California vibes and landmarks.

Over the years, this artwork has been used in stores around the globe, including locations in Singapore, Kuwait, Brunei, Malaysia, Pakistan, and the Philippines.

Art Director
Jim Wylie

PROGRESSIVE INSURANCE X KOA CAMPGROUNDS - CARD DECK

ISTARI GLOBAL

ISTARI Global is a cybersecurity-focused organization founded by Temasek, a Singapore-based investment company, to address the growing challenges of cyber threats. It operates as a collective, leveraging talent, knowledge, and technology to enhance cyber resilience for its clients.

I collaborated with ISTARI to craft a suite of hero illustrations for their new website, designed to break away from the cold, impersonal imagery often tied to cybersecurity. Instead, we created visuals that ignite a sense of adventure and exploration. Drawing inspiration from dynamic landscapes, such as alpine summits, raging whitewater rapids, and treacherous crevasses, the illustrations symbolize resilience and the triumph of overcoming formidable challenges.

Art Director
Rossa Shanks
Adam Hill
Hanno Van Zyl

OPORTUN - EMOJI LIBRARY

I collaborated with Oportun to design a custom library of over 850 unique emojis, adding personality and engagement to their app. These designs were also leveraged in marketing campaigns to strengthen brand identity and connect with their audience.

BUD LIGHT - SUMMER COOLER

I teamed up with Bud Light to create a custom-designed insulated cooler as part of a social giveaway campaign.

CLIF BAR - NUT BUTTER FILLED

I had the honor of working closely with the design team at Clif Bar to help create some new illustrations for various products, including an update to their organic Nut Butter Filled energy bar. The Nut Butter Filled bar illustration pays homage to Clif Bar owner and founder, Gary Erickson. An avid biker and outdoorsman, Gary has ridden Italy’s Passo di Gavia in the Italian Alps more than 20 times over the past 31 years. Keep your eyes peeled on shelves near you!

Art Director
Natalie Torkar
John Taylor

THRIVE GLOBAL

Thrive Global is a behavior change technology company founded by Arianna Huffington, focused on improving well-being, productivity, and health outcomes through small, science-backed behavioral changes.

I collaborated with Thrive to create a set of engaging spot illustrations for their product, designed to encourage daily participation in challenges and goal-setting. These visuals were crafted to boost user interaction, making the process of adopting healthier habits more engaging and motivating.

SEA LIFE

Personal Work

ADOBE INSIDERS - BIG GARDEN MURAL

It has been an honor to partner with Adobe to be an ambassador for the Adobe Creative Cloud for the past couple of years. The ambassador program is called Adobe Insiders and is comprised of a handful of artists and creatives from around the globe.

Part of our mission was to champion our local communities and embrace the good around us. I had the opportunity to collaborate with a local organization here in Omaha, NE, called
The Big Garden. They are a non-profit whose goal is "growing healthy food, healthy kids, and healthy communities." Together we combined forces to create a mural that they could hang on their property that reflected their mission and showcased what they are all about. Overall the process was really fun and collaborative. After pitching the initial concept sketch to The Big Garden I created the artwork in Adobe Illustrator. We made a few tweaks to get the artwork finalized and then from there we went around and gathered up all of the materials we would need and began to prepare the board we would be painting on. After we got the image sketched onto the board we began painting! The painting took about three days to create and wouldn't have been possible without the help from all of the wonderful employees and volunteers that helped bring this to life.

HARVARD BUSINESS REVIEW

Editorial illustration for the Harvard Business Review for the article “Who’s Regulating Artificial Intelligence?”

Art Director
Susannah Haesche

CLIF BAR - ENERGY GRANOLA

I had the honor of working closely with the design team at Clif Bar to help create some new illustrations for various products, including the all-new Energy Granola. The Energy Granola illustration was inspired by the granola that Clif Bar founder Gary Erickson would make for the hiking trips he guided in the High Sierra mountains. We created an epic landscape illustration inspired by this spectacular region which is known for its natural beauty. We highlighted specific geographical features such as granite outcroppings, meandering streams, foggy valleys, and snow-capped mountain peaks. And of course, we included a group of hikers and their furry companion. I am a bit biased, but this granola is super delicious. Keep your eyes peeled for these on shelves near you!

Art Director
Natalie Torkar
John Taylor

MUTUAL OF OMAHA

I worked with Hello Hornet on some illustrations for a series of animations for Mutual of Omaha.

Client: Mutual of Omaha

Agency: Hello Hornet

Direction: Natalie Labarre

ADOBE CREATIVE CLOUD - ADOBE CREATE MAGAZINE

It has been an honor to partner with Adobe to be an ambassador for the Adobe Creative Cloud for the past couple of years. The ambassador program is called Adobe Insiders and is comprised of a handful of artists and creatives from around the globe. For this partnership, I have been tasked to create content in Adobe Illustrator that will be shared through mine and Adobe’s social media channels. I have also been traveling to events and conferences around the country, meeting fellow Adobe Insiders, and interacting with the fine folks at Adobe.

The work I created for the campaign comprises of content that arises through community engagement and “celebrating the good.” I have also been tasked with developing tutorials and working on various challenges and creative prompts that promote new product features or enhancements.

To view this tutorial, please click
here.

VIRGINIA TECH SCIENCE MAGAZINE

I was thrilled to have gotten the opportunity to illustrate the full issue of the 2019 issue of Virginia Tech Science Magazine. I was tasked with creating the cover, feature opener, and all of the spot illustrations used in the issue. In collaboration with Journey Group.

Art Direction
Mike Ryan

FAST COMPANY MAGAZINE - AUTOCAMP ILLUSTRATION

Editorial illustration for the Summer 2019 issue of Fast Company Magazine. For an article about the CEO and founder of Autocamp, a luxury Airstream lodging experience near Yosemite National Park.

Art Director: Alice Alves

CLIF BAR - SEASONAL FLAVOR

I had the honor of working closely with the team at Clif Bar to create the artwork for their annual Seasonal Flavor bars. Together we developed this wintery wooded landscape to coincide with their campaign to plant 1 million trees by 2025.

Art Director
Natalie Torkar

BOSTON GLOBE MAGAZINE

I had the pleasure to produce the cover, inside opener, and four spot illustrations for one of the Summer 2020 issues of the Boston Globe Magazine. The issue highlighted the hidden lakes of the New England region.

Art Director
Greg Klee

VAHALLA ARTIST SERIES

Collaboration print with Vahalla Studios in Kansas City, MO. Together we created a limited edition print as a part of their Vahalla Artist Series. Hand-numbered edition of 100. The size is 18” x 24” and it is a 6-color screen print on French Index Off-White paper. For sale here.

$500 in sales were dontated to Black Lives Matter.

CALM - SLEEP SCHOOL

Illustrations created for Calm to promote their new product, Sleep School. I worked closely with their design team to develop illustrations and icons that would be used for their website and for marketing purposes. You can view the site here.

BBVA COMPASS

Concept development for BBVA Compass global brand redesign.  

Art Director
Brian Farrell
 

RIVER HIKE

ADOBE FRESCO

To coincide with the launch of Adobe Fresco I teamed up with Adobe Creative Cloud to create this Fall Foliage illustration using the app. #AdobeFresco #AdobePartner

HIKING THROUGH THE VALLEY

HEATH MELLO FOR MAYOR

Illustration for a poster design for Omaha Mayoral Candidate, Heath Mello. 

Art Director
Justin Kemerling

Poster Design
Justin Kemerling

LOVE, JACARANDA - HARPER COLLINS

Book cover illustration for Love, Jacaranda, a book by Alex Finn. Published by HarperCollins.

”From #1 New York Times bestselling author Alex Flinn comes a tale of taking a chance on love and letting your inner voice soar.”

Available July 7, 2020.

Art Director
Molly Fehr

EGENCIA (EXPEDIA) - BRAND ILLUSTRATIONS

For the better part of 2019, I worked closely with the design and marketing teams at Egencia, the corporate travel division of Expedia, to help develop their overall illustration style. The work was produced for both product and marketing materials.

The illustrations were created to complement Egencia’s use of photography and the other brand elements to enhance their storytelling abilities. The role of these illustrations was to simplify and soften complex or dry concepts that couldn’t be adequately captured by photography or to create variety in channels where photography becomes repetitive. We focused on creating illustrations that were inclusive, international, modern, and instructive.

TWO DOTS - FAIRY TALE MAP

The fairytale map I made for Two Dots, a puzzle video game for iOS and Android.

MEN'S HEALTH

Spot illustrations for Men's Health Magazine. 

Art Directors
Raymond Ho
Haley Kluge

FIFTY NINE PARKS PRINT SERIES - VOYAGEURS NATIONAL PARK

Voyageurs National Park poster design for the Fifty-Nine State Parks project. Poster for sale here.

ADOBE ILLUSTRATOR FOR IPAD

I was honored to get to test drive the new Illustrator for iPad app that is currently being built by the Adobe Creative Cloud team. The app is expected to be released to the public in 2020. The artwork and timelapse were shared at Adobe Max, Adobe’s annual conference that was held in Los Angeles during the fall of 2019. #AdobePartner #IllustratorOniPad

ADOBE FRESCO - PANTHER

I was challenged by the Adobe Drawing team to recreate an old illustration or drawing using only Adobe Fresco. I chose to recreate this illustration of a panther in the jungle that I originally made over three years ago now in Adobe Illustrator. Scroll to see a timelapse video of the creation of this piece. #AdobePartner

ADOBE INSIDERS - GEOMETRIC

It has been an honor to partner with Adobe to be an ambassador for the Adobe Creative Cloud for the past couple of years. The ambassador program is called Adobe Insiders and is comprised of a handful of artists and creatives from around the globe. For this partnership, I have been tasked to create content in Adobe Illustrator that will be shared through mine and Adobe’s social media channels. I have also been traveling to events and conferences around the country, meeting fellow Adobe Insiders and interacting with the fine folks at Adobe.

The work I created for the campaign comprises of content that arises through community engagement and “celebrating the good.” I have also been tasked with developing tutorials and working on various challenges and creative prompts that promote new product features or enhancements. This particular work was for a creative challenge that focused on geometric shapes.

WINTER LANDSCAPE STUDY

Personal Work. Please contact me for licensing inquiries.

ADOBE INSIDERS - EARTH DAY

It has been an honor to partner with Adobe to be an ambassador for the Adobe Creative Cloud for the past couple of years. The ambassador program is called Adobe Insiders and is comprised of a handful of artists and creatives from around the globe. For this partnership, I have been tasked to create content in Adobe Illustrator that will be shared through mine and Adobe’s social media channels. I have also been traveling to events and conferences around the country, meeting fellow Adobe Insiders and interacting with the fine folks at Adobe.

The work I created for the campaign comprises of content that arises through community engagement and “celebrating the good.” I have also been tasked with developing tutorials and working on various challenges and creative prompts that promote new product features or enhancements.

SPACE IS THE PLACE

Personal Work. Please contact me for licensing inquiries.

SPRING LANDSCAPE STUDY

Personal Work. Please contact me for licensing inquiries.

SCIENTIST

Personal Work. Please contact me for licensing inquiries.

PGA TOUR X GUM GUM

Had the pleasure of creating some illustrations for the PGA Tour and GumGum, an artificial intelligence company with a focus on computer vision. These illustrations were created for an experience design kit for the PGA Championship that was held in the Spring of 2019 at Bethpage Black Course in New York.

AD: Madison Moore

FLOWER STUDY

Personal Work. Please contact me for licensing inquiries.

CLIF BAR - SCOUT

I was fortune to work with Analog Folk on the new CLIF Bar & Co. running app, Scout. We partnered with animator/illustrator Brent Clouse who helped with concepting and motion design. 

Art Direction
Analog Folk

Design Collaborator
Brent Clouse

UBER - EASTER

Easter illustration for Uber. 

Art Director
Tara Shahian

BLAST OFF!

Shirt design released through Cotton Bureau. 

Want one for yourself?
Sign up on the Cotton Bureau site to help get the design reprinted. 

TREE STUDIES

CINCINNATI ZOO

Illustration for a poster design for the Cincinnati Zoo. The poster was for Zoogeist, an annual event that is a collaboration between the zoo and Cincinnati’s own Rhinegeist Brewery.

Art Director
Greg Althoff

DESERT LANDSCAPE STUDY

VOLKSWAGEN / NHL

Character illustrations for a video campaign for Volkswagen and the NHL. In partnership with Deutsch LA. 

Art Director
Allen Mezquida 
 

PHILADELPHIA MAGAZINE

Editorial illustration highlighting nine historical buildings of Philadelphia. For Philadelphia Magazine.

Art Director
Jamie Leary

BEACON RELIEF

Beacon Relief was a collaborative design project to help raise money for disaster relief efforts around the world. All proceeds from print purchases and gallery donations went to Direct Relief.

My poster contribution was titled "Hope, Help, Heal." 

The project was initiated by Upperquad in the fall of 2017. 
 

SPRING FEVER

INTEL

Hero illustration and icons for a new concert ticket app built by Intel. 

Art Direction
Aaren Esplin
Gage Choat

 

TUSCANY

CITYSCAPE VASE

A NICE VIEW

WILDERNESS PRINT

SNOWY MOUNTAIN TOWN

TUSCAN WINTER

FLYOVER COUNTRY

PROGRESSIVE INSURANCE - RV

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OPORTUN - REBRAND ILLUSTRATIONS

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LAS VEGAS - RENEWABLE NATURAL GAS BUS WRAP

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KIEWIT LUMINARIUM

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THOUGHTSPOT

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COFFEE BEAN & TEA LEAF MURAL

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PROGRESSIVE INSURANCE X KOA CAMPGROUNDS - CARD DECK

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ISTARI GLOBAL

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OPORTUN - EMOJI LIBRARY

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BUD LIGHT - SUMMER COOLER

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CLIF BAR - NUT BUTTER FILLED

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THRIVE GLOBAL

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SEA LIFE

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ADOBE INSIDERS - BIG GARDEN MURAL

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HARVARD BUSINESS REVIEW

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CLIF BAR - ENERGY GRANOLA

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MUTUAL OF OMAHA

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ADOBE CREATIVE CLOUD - ADOBE CREATE MAGAZINE

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VIRGINIA TECH SCIENCE MAGAZINE

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FAST COMPANY MAGAZINE - AUTOCAMP ILLUSTRATION

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CLIF BAR - SEASONAL FLAVOR

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BOSTON GLOBE MAGAZINE

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VAHALLA ARTIST SERIES

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CALM - SLEEP SCHOOL

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BBVA COMPASS

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RIVER HIKE

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ADOBE FRESCO

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HIKING THROUGH THE VALLEY

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HEATH MELLO FOR MAYOR

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LOVE, JACARANDA - HARPER COLLINS

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EGENCIA (EXPEDIA) - BRAND ILLUSTRATIONS

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TWO DOTS - FAIRY TALE MAP

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MEN'S HEALTH

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FIFTY NINE PARKS PRINT SERIES - VOYAGEURS NATIONAL PARK

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ADOBE ILLUSTRATOR FOR IPAD

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ADOBE FRESCO - PANTHER

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ADOBE INSIDERS - GEOMETRIC

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WINTER LANDSCAPE STUDY

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ADOBE INSIDERS - EARTH DAY

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SPACE IS THE PLACE

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SPRING LANDSCAPE STUDY

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SCIENTIST

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PGA TOUR X GUM GUM

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FLOWER STUDY

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CLIF BAR - SCOUT

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UBER - EASTER

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BLAST OFF!

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TREE STUDIES

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CINCINNATI ZOO

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DESERT LANDSCAPE STUDY

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VOLKSWAGEN / NHL

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PHILADELPHIA MAGAZINE

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BEACON RELIEF

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SPRING FEVER

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INTEL

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TUSCANY

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A NICE VIEW

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WILDERNESS PRINT

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SNOWY MOUNTAIN TOWN

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TUSCAN WINTER

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FLYOVER COUNTRY

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